headers Sherri
headers Sherri
headers Sherri

Unlocking Success: The Power of Collaborative Sales Culture

In the ever-evolving landscape of business, the dynamics of sales have undergone significant transformations. As part of the agenda for our last Champion Summit, we organized a session titled “The Cat, the Dog, Everybody Sells,” which passionately addressed the importance of teamwork, collaboration, and involving every member of a company in the sales process. The core message was crystal clear: it’s possible to cultivate a sales culture where every team member, from customer service representatives to delivery personnel, actively contributes to sales and customer satisfaction. Now, let’s dive deeper into the key insights from this enlightening session.

Empowering Small Businesses for Success

With over three decades of experience in the printing industry, Sherri Winters, founder of Smart Selling Now, has dedicated her career to assisting business owners in their growth endeavors. She extends her expertise through a range of services, including personalized one-on-one coaching, small business telemarketing, business consulting services, engaging speaking engagements, as well as comprehensive sales and customer service training programs. During her presentation, she offered guidance and insights on establishing a sales-oriented culture and motivating all employees to embrace the role of salespeople while also teaching them to recognize potential opportunities.


Teamwork and Collaboration

The foundation of a successful sales culture lies in the spirit of teamwork and collaboration. Regardless of their role within the company, team members must unite their efforts to achieve the organization’s goals. This unity is paramount in creating a remarkable customer experience that drives sales.

Training and Tools

To integrate every team member into the sales process effectively, it’s essential to provide the right training and tools. This empowers individuals to identify opportunities and handle them proficiently, thereby fostering a cohesive approach to sales. When employees are equipped with the necessary skills and resources, they become valuable assets in driving growth.

Sales as a Team Effort

The traditional notion that sales is solely the responsibility of a selected group, such as the sales team or owner, was debunked. Instead, the session underscored that sales should be a collective effort, involving every individual within the company. This shift in perspective cultivates a sales culture where each employee actively contributes to sales endeavors.

Training and Activities

Engaging employees through training and activities emerged as a crucial aspect of building a collaborative sales culture. These initiatives encompass teaching team members how to qualify leads, build relationships with customers, and manage sales-related tasks effectively. By continually enhancing their skills, employees become more confident and enthusiastic contributors to the sales process.

Sharing Data

Transparency was deemed essential for involving employees in the sales process. Sharing company performance metrics and data with team members helps them understand the bigger picture and their role in driving the company’s success. Informed employees are motivated employees.

Employee Recognition

The significance of recognizing and rewarding employees for their contributions to sales and customer satisfaction cannot be overstated. Celebrating both small and significant achievements within the team fosters a positive atmosphere and boosts morale. This recognition serves as a powerful motivator, encouraging employees to remain engaged and committed.

Continuous Improvement

Drawing from the speaker’s own experiences, the session stressed the importance of a commitment to ongoing training, reinforcement, and follow-up. A culture of continuous improvement is crucial for ensuring that the collaborative sales approach remains effective and evolves with the changing business landscape.

Use of Software

In today’s digital age, the use of software solutions like PlanProphet was emphasized as a valuable tool for promoting collaboration, sharing data, and enhancing the sales culture within a company. Such software facilitates seamless communication and provides a platform for tracking and improving performance.

Unlocking Workforce Potential

In conclusion, the session illuminated the path to creating a collaborative sales culture where each member of the team plays an integral role in the company’s sales endeavors. By embracing transparency, investing in training, and fostering a culture of recognition, organizations can unlock the full potential of their workforce and drive sustainable growth in an increasingly competitive business world. PlanProphet integrates with Printer’s Plan, PrintSmith, EPMS, and PressWise. To learn more about PlanProphet, book a personalized demo by clicking here.

Share this


CoreBridge Software is a dynamic company specializing in providing innovative software solutions to the print, signage, apparel, and similar industries around the globe. With a focus on efficiency and scalability, CoreBridge stands out in the realm of cloud-based systems. Their flagship product, often recognized for its user-friendly interface and robust functionality, streamlines business processes, enhances productivity and enables real-time data access and management.

The company’s mission is to empower organizations to manage and grow their business with simplicity, autonomy, and efficiency, while providing a sense of community and purpose for employees and clients. CoreBridge Software’s commitment to cutting-edge technology and continuous improvement has positioned it as a global leader in its field. Discover more at


Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses streamline and automate various aspects of their sales, marketing, and customer service processes. It provides a unified platform for managing customer data, tracking leads, nurturing customer relationships, and facilitating collaboration among teams. With a focus on scalability and customization, Salesforce empowers organizations to enhance productivity, gain insights through analytics, and deliver exceptional customer experiences. Discover more at

PrintReach Logo Tall Tag

Print Reach’s software suite of well-known products include Midnight MIS, Printer’s Plan MIS, MyOrderDesk, and most recently, Print Reach Pay. With powerful features and rich APIs, their print, mail and web-to-print software allows companies to easily control all facets of their business operations. The long-trusted and revolutionary technology allows companies to leverage their investments to gain a competitive edge and strengthen customer relationships with ease and efficiency. Discover more at


DirectMail2.0, a marketing technology firm, revolutionizes direct mail campaigns with omnichannel marketing and digital platform integration. Partnering with printers, mail service providers, and agencies, DM20 offers 14 integrations that modernize direct mail. They are also launching, an industry-first predictive analytics platform for enhanced omnichannel marketing through machine learning. Founded in 2016, DM20 has processed 1B mail pieces and executed 40,000+ digitally integrated campaigns. Discover more at