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IMG 0890 scaled e1665711920945
IMG 0890 scaled e1665711920945

Meet our Customers: Heritage Printing, Signs & Displays

PlanProphet CRM and marketing automation software is a platform that integrates with your Management Information System and provides numerous features to your print shop. With the main objective of delivering the best customer experience, our system centralizes all your customers’ interactions, organizing and processing them on your behalf. The result: Detailed information analysis about your prospects and customers that helps you increase profit. In addition, PlanProphet fully automates key day-to-day activities like quote follow-ups, inactive accounts check-ins, order confirmations, and much more.

What our clients say

This time we had the opportunity to get feedback from Heritage Printing, Signs & Displays, a sign company specializing in the printing and installation of custom signs, commercial interior graphics, storefront displays and event signs. Sherman S. Waters, its administrator at DC, shared how PlanProphet helps them streamline daily processes.

About Heritage Printing, Signs and Displays

Heritage Printing, Signs & Displays is a veteran-owned and operated, award-winning commercial printing, custom sign shop, and event display company. The company was founded in 1977 in the Gass family garage in Leonardtown, Maryland, and was originally known as Gass Printing Service. In 1988, after six years of service in the United States Navy, their son Joe, along with his brother Steve, purchased the business and renamed it Heritage Printing, Signs & Displays.
Heritage Printing, Signs & Displays operates two production facilities serving the Washington, DC, Southern Maryland, Northern Virginia and Charlotte, NC markets. Along with its new premiere brand BlueFire, Heritage Printing, Signs & Displays has designed and installed transformative commercial interior graphics and custom signage for some of the leading companies and brands in the Eastern United States.

Our talented team of sign makers and commercial printing specialists pursues excellence in all aspects of our business by actively living our mission statement and core values. The Heritage team understands the value of working closely with our clients and custom sign specialists. We pave the way for continued success in an ever-changing marketplace that allows us to provide our customers with outstanding and timely solutions at an affordable manner each day.

What are the benefits you value the most about PlanProphet?

PlanProphet is a feature-rich CRM that integrates well with our MIS, PrintSmith. It has provided us with long-sought tools such as automated email drip campaigns for customers who have not ordered from us in a while, real-time comparative sales analysis available through detailed reports and cumulative dashboards, and customized files that can be downloaded for direct mail campaigns. The two features we leverage the most are the dashboard tools and drip email campaigns.
Dashboards provide the management team with information on weekly, monthly and thirteen-week sales figures. It also gives us a quick view of current accounts receivable, work in process, sales analysis by broad invoice totals, and an up-to-date view of year-to-date sales to new customers and existing customers. We have also developed a dashboard that allows our Project Managers to track current sales progress, customer analysis and work in process numbers.

How has your print shop’s sales performance changed since using PlanProphet?

In just five months, we have realized a return on our investment in PlanProphet through email drip campaigns. We email customers who have not made a sale in the last 180, 270 or 365 days. We also ran a single email drip campaign for customers in the 90-179 day category. These drip campaigns have resulted in several sales and many inquiries. Most importantly, PlanProphet has allowed us to reconnect with customers who previously collaborated with Heritage Printing, Signs & Displays.

What advice would you give to print shops that are thinking about purchasing PlanProphet?

The seamless integration of PlanProphet CRM has added tremendous value to our PrintSmith investment, which is the centerpiece of estimating, invoicing, and order processing in our sign business.
If you wish to register for a one-on-one demo, request it here. If you are ready to add PlanProphet to your center today, sign up here.

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